Folklore in Audio-Visual Mass Communications and Entertainment
The Antiquity and knowledge base is a good indication of the foundations of store house of cultural base of any nation. Cultural, social, philosophical, scientific and value based knowledge dissemination has been an important activity for humanities progress. Here, since ancient times, folklores have played a key role. Folklores not only reflect the cultures and subcultures of any society, nation or civilization, but also bind them into social beings of a shared culture and tradition. The oral traditions such as tales, stories interspersed with songs proverbs and jokes have been very rich in Indian society They include also includes customary lore, the forms and rituals of celebrations of festivals, special days etc.
This this rich treasure which has enriched our society has seen many changes since ancient times, being adapted to new forms of communication beyond the oral medium. The print gave rise to comics like Panchatantra Tales, Jataka Tales Tenaliram etc. The advent of the audio-visual mediums of communications like films, advertising and TV has tapped this source not just to create content to survive but to disseminate information to increase outreach and tap the traditional systems to reach out to masses.
How has this transformation in Films, Advertising and TV adapted and affected the actual stories, songs ? Has it played with the kern and core? Or has it revived and enriched the ancient to suit modern needs?
The presentation is how the audio-visual mass communications of Film TV and advertising has used Folklore and with Indian and some international examples.
Neera Misra